Indian Market Specialist
New Zealand has changed. Has your marketing?
For a number of years now, Indian migrants continue to be the strongest population growth driver for New Zealand. It is now the size of the population of Wellington and Taupo combined. This is changing the face of New Zealand and impacting your brand.
The Opportunity
New Zealand’s Indian Market at a Glance
0k+
Indian residents in NZ 10%
of Aucklanders identify as Indians2$0
median income, 24% above NZ’s median30%+
holds a bachelor’s degree or higher4Sources
1,2: Stats NZ ethnic group data, 2023 Census
3: MBIE analysis of 2023 Census income distribution (ethnic group estimates)
4: Stats NZ, Highest Qualification by Ethnic Group, 2023 Census
Why focus on Indian audiences?
The Indian community is one of the most rapidly expanding and influential groups in Aotearoa. Today, over 300,000 people of Indian origin live in New Zealand - more than the entire population of Wellington! The diaspora has grown sharply over the past decade, with momentum continuing to build. In the year to May 2025 alone, more than 21,000 Indian citizens migrated to New Zealand, placing India among the top contributors to long-term migration.
This growth is reshaping New Zealand’s cultural and economic landscape.
Research and Insights
The foundation of great marketing is insights into the Indian communities such as the fact that Kiwi Indians are deeply embedded across technology, healthcare, education and professional services.
Our community focused research approach blends social listening methodology, behavioural understanding and data-backed analysis to give you a realistic and context-rich view of your audiences.
If you’re engaging with New Zealand’s multicultural communities, we can help replace guesswork with evidence you can act on.
Indian Audience Strategy
Our Indian audience strategy is shaped by lived migrant experience and deep strategic marketing expertise. We translate cultural insight into commercially sharp strategies, from defining the nuances of the audience, the right channels and media mix, messageing that intersects your brand essence with their values and much more.
The result: a focused, result driven strategy that ensures your brand shows up with relevance, credibility and impact across the Indian communities in New Zealand.
Campaigns, Media and Implementation
With a community that is highly multilingual and diverse, delivering the strong campaign and engagement is critical. Marketing Minds plans and delivers end‑to‑end Indian‑focused campaigns through the right platforms. From researching your audience to executing across the platforms that matter. We identify and engage Kiwi Indian inffluencers to activation at the right events and community functions. Yes, we are truly all you need to ensure successful, measurable campaigns.
Talk with our team about how these capabilities could support your brand
Brands Trust Us, and You Should Too
At Marketing Minds, we take inspiration from our mousedeer “M”, a symbol of clever strategy and agility from Malaysian folklore of Sang Kanci. We craft smart, creative solutions that bridge cultures and deliver proven results.
Here are some of the reasons why brands trust us.
1
Migrant Mastery
The only agency in NZ where cultural insight, lived experience, and marketing strategy intersect- giving brands the competitive edge no other agency can.
2
Proven Success
We’ve earned our reputation by keeping clients for years, growing their markets, and turning cultural insight into commercial results.
3
One partner. Every Capability
We offer a full suite of Cross‑Cultural capabilities from Asia‑market expansion, cultural insights, social listening, integrated campaigns, and more.
4
Collective Intelligence
We bridge every part of New Zealand’s society, combining multicultural insight with Objective, our mainstream sister company, to give clients an advantage no single‑focus agencies can replicate.
5
We bridge the communication gaps
between Kiwi and Asian ways of working and ensuring nothing is lost in translation.
6
Decades of combined local and international experience
Backed by deep platform expertise across Asia and an extensive network of connections into key Asian markets.
In short, we collaborate with you to turn insights into performance - delivering measurable growth across diverse audiences.
The Team Behind the Smarts
We ourselves are migrants. Leaving our home country to a better New Zealand.
We understand the Indian cultural influences shaping new settlers in New Zealand because we have lived them, from navigating the cultural differences to adapting to the social norms.
Combined with senior marketing expertise, this lived experience allows us to interpret cultural nuance and translate it into effective marketing strategies.
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